The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Alan Rimm-Kaufman, Rimm-Kaufman Group, E-commerce Insights column, “Winning at Paid Search ’07,” January, Catalog Success
✱ How Cabela’s tests its SEO.
The outdoor sporting-goods cataloger tracks its search engine optimization program performance by comparing, week to week, the percentage of keywords ranked in Google’s top four, along with the percentage in the top 10. The keyword sample includes 90 product-specific (“tail”) keywords and nearly 2,000 general keywords.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 AllNext »
Related Content
Comments
