The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Shari Altman, Altman Dedicated Direct, “What Sells Where?” October, Catalog Success
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✱ Grow your search term list.
Test three to 10 times as many distinct keywords as there are pages on your site. If you carry, say, 5,000 SKUs, test between 15,000 and 50,000 terms. Assign tracking codes to gauge sales and costs at the keyword level.
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