The 50 Best Tips

— Sandy Ellis, Sitel, “Four Steps to Infuse Your Culture and Brand into Outsourced Call Centers,” March 6, Catalog Success Idea Factory

✱ Use best-seller analyses.

Best-seller analyses are extremely useful reports. They help take the “guesswork” out of merchandising decisions and identify the potential of a product in a different sales venue. These analyses should be performed several times a year, especially during the planning stages of a new catalog and prior to your company’s attendance at industry trade shows.