The 50 Best Tips

— Oneupweb, “Four Lessons Learned From Holiday ’06,” Jan. 16, Catalog Success Idea Factory

✱ Everyday brand exposure.

To successfully adopt a culture and identify with a brand, an agent must believe in a cataloger and its products. Make the brand part of an associate’s everyday life and/or work experience. This firsthand approach can have a positive impact on a program’s results. For a cataloger that sells audio systems, for instance, equipping every workstation in the contact center with an audio system enables associates to listen to music throughout the day, promoting their passion for sound quality.