The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— George Hague, J. Schmid & Assoc., “Upgrade Your B-to-B Multichannel Marketing Strategy,” January, Catalog Success
✱ Matchbacks the B-to-B way.
Run tests to determine the incremental differences between your catalog marketing and outbound telesales vs. the combined effort of the two. You’ll likely find that the whole is greater than the two parts in terms of both sales and ROI.
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