The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— John Watts, Edwin Watts Golf, “Golf (and Multichannel Marketing) The Watts Way,” October, Catalog Success
B-TO-B MARKETING
✱ Find off-the-radar-screen-type prospects online.
Search the Internet for companies that match your customer profile. These tend to be fairly small companies, perhaps newer businesses, that aren’t hitting on normal B-to-B lists.
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