4 Revolutionary Selling Tools Available to Small Businesses

4. Combating fraud to limit e-commerce risks. Fraud is another concern for retailers, especially those selling products online. The internet connects small businesses to customers around the world, but the anonymity creates opportunity for abuse. National retailers spend hundreds of thousands if not millions of dollars every year on technology that helps them detect when a potential customer is using a stolen credit card or is part of an organized crime ring. The risk is perhaps even greater for small businesses. Accepting even one fraudulent order can put you out of business if it's large enough. Local retailers shouldn't experiment with e-commerce without first looking into the number of applications that can help them manage the risk of fraud.