On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade

Mistake 3: 
Making it Hard for Your Shoppers 
to do Business With You
The ultimate goal of your e-commerce website upgrade is to sell more products. So don't make it hard for shoppers to do business with you. How can you make it hard?

1. Providing limited categorization across the top of your homepage;