On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade
King Ranch Saddle Shop did its homework and recently unveiled a new e-commerce website that can quickly and easily be changed completely in-house. Assistant Marketing Manager Robin Robertson said, "From a marketing perspective, our new site is wonderful because we can change the whole face of our homepage and category pages with no outside help. That kind of flexibility is priceless!"
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