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Mistake 2:
Getting the Website of Your Dreams ...
And You Can't Change a Thing
You go through the time and effort of a major redesign. You finally roll out the new site, and you're ecstatic with the increase in sales. Then, after a few weeks, you want to make a change to your homepage content, create some new categories and release a free shipping offer to a special segment of your audience. But you quickly discover that these seemingly simple changes aren't so simple — they might actually cost a lot of money to implement.
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Larry Kavanagh
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