On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade

Mistake 1: 
Doing What's Better for Tomorrow, Not What's Best for Today
You know going in that a redesign takes time and it's important to be patient. You definitely want to get it right the first time. But you can actually have too much patience and cost yourself serious revenue.

We see it often: An organization is nearing completion on a major redesign. Sales-increasing enhancements are included in the new site, testing has been completed and the rollout could occur at any time. But rather than launch the new site and start increasing sales today, they keep postponing the rollout to add more bells and whistles, hoping to increase sales tomorrow.