On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade
● If you have content that already ranks well, use the same URLs in your new site. If not, it's imperative to use 301 redirects. These are the most efficient and SEO-friendly method for web page redirection.
● Don't lose focus on the things that built your rankings to begin with: keywords, content, title tags, meta descriptions, alt tags, URLs, etc.
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