On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade
Search engine optimization (SEO) is key to your e-commerce success, and the rules change almost weekly. Keep this top of mind throughout your entire upgrade process.
Follow these steps to avoid an SEO meltdown:
● Search engine spiders can't read Flash or JavaScript very efficiently. You don't have to avoid these altogether — just make sure your homepage includes plenty of navigational links that will take the spiders deeper into the site.
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