On the Web: The 4 Catastrophic Mistakes of Any 
E-Commerce Website Upgrade
Just to name a few …
In the day-to-day mire of an upgrade, it's easy to lose sight of e-commerce best practices. Stay focused on the buy/flow process and make it easy for your customers to find and purchase the items they're looking for.
Mistake 4:
Losing Focus on SEO
The last thing you want to do is watch your traffic, search engine rankings and sales take a dive when you relaunch your new site. Yet this happens often when companies spend all their energy on the latest e-commerce bells and whistles and lose focus on the important task of maintaining the traffic needed to grow online sales.
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