The 3 Pillars of Modern Commerce

3. Mobile experiences: More and more, brands are offering dedicated in-store experiences that take advantage of mobile to complete the omnichannel experience and ensure commerce happens anywhere and anytime. Apple Pay has brought mobile payments into the mainstream, but it's not enough for retailers to switch their point-of-sale systems. To do omnichannel right, retailers must think about how they can use mobile devices as shopping tools — e.g., offering exclusive deals, product information, personalized recommendations, loyalty incentives, self-checkout capabilities, stock integration and more.