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10. Don't push out site updates right before big shopping periods. It would be a worst-case scenario if new updates turned into big glitches during a time of heavy e-commerce activity.
11. Test your affiliate tracking, including mobile, in advance of these big shopping periods. If it doesn't work as it should, you could lose affiliates forever when they see that they didn't convert as they'd expect.
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Meghan Schwartz Joseph
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