12 Things Your Affiliate Program Should Be Doing This Holiday Season

Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce:

1. Tell affiliates about promotions early on so that they have time to prepare content in advance. There's a lot of competition for their time and site real estate; make it as easy as possible for affiliates to promote your brand.