The 10 Biggest Mistakes in Merchandise Presentation

If you think you can get away with avoiding these and other details, think again. People don’t read. They have to see it in the art. Use copy for reinforcement and supporting additional information, but not as a replacement for product detail that’s integral to a purchase.

Customers take in a huge amount of information in a split second, and if there’s a piece of critical data missing — such as a skirt or pant length, important waist detail or fabric close-up, you’re upping the odds that customers will turn past a garment in which they otherwise might have been interested. Even if customers aren’t conscious of why they’re not stopping, the decision to stop or continue on is made in seconds.