The 10 Biggest Mistakes in Merchandise Presentation

Mistake No. 5: Lack of Product Detail

Ask yourself the following:
• Do you think your customer has no need to see the length of the hem in a photograph?
• Does your art director argue that “pulling back” ruins the shot?
• Do you try to sell appliances without showing all the features?
• Do you show luggage closed because showing it open would be “ugly”?
• Does the copywriter try to comfort you by showing you that the information is in the copyblock?