The 10 Biggest Mistakes in Merchandise Presentation

Mistake No. 3: Disorganized Presentations

Customers respond best when you give them an organized presentation. This doesn’t mean that every spread has to be in a grid format, but it does mean that there should be a flow to pages that naturally takes readers’ eyes to features, sub-features and less important products, in that order. Copy should be secondary and easy to match to products. Elements that pull the eyes away from the product can also be a problem, whether they be type treatment, color, icons or other less important elements.