The 10 Biggest Mistakes in Merchandise Presentation

The key word here is “appropriate,” as it relates to creating and displaying an environment that your customer feels is desirable and achievable. To do this, it’s imperative that catalogers understand their customers and that the visual interpretation of this aspiration is understood by the creative talent painting the picture. Ask: “What’s my customer’s aspiration?” Is it:
• Achieving more style or dressing more comfortably?
• Getting more service and information, or simply getting the best price?