The 10 Biggest Mistakes in Merchandise Presentation

Mistake No. 8: Underestimating Merchandise Shot Size

Size matters! Readers want to see the largest depictions of your merchandise within the density requirements you have. This means product size takes precedence over white space, copy, headlines and the variety of design treatments. You still can create features based on squinch (square inch analysis) and other merchandising factors. You still can devote space to selling copy, important elements, such as icons, and even editorial copy.