The 10 Biggest Mistakes in Merchandise Presentation

Mistake No. 7: Poor Model Selection

Most experienced catalogers have learned that good models pay for themselves in spades. It’s usually the smaller or newer companies that don’t understand and/or underestimate the effect of models. These catalogers tend to use less experienced models either because they don’t know any better or because of the expense. However, there are too many reasons to use higher-level models, such as the following:
• They know how to move, so they’re more productive during the day.
• They know how to interact with the camera, so they give you better poses.
• They know how to take direction better to accomplish your goals.
• They can provide more versatility with looks and behavior.
• They usually look better in print; that’s why they’re getting the bigger bucks!
• Ultimately, this translates into increased productivity and sales.