The 10 Biggest Mistakes in Merchandise Presentation

2. Cheap props: Photo shoots need adequate prop budgets if that’s what’s needed to achieve a desired look. Cheap looks cheapen photography. Plastic leaves look plastic. Better to have fewer, but better quality props.

3. Unrelated props: Sometimes creative talent (perhaps in the attempt to be creative) use props that make no sense to the reader and may actually be unclear or contrary to what’s being sold. This becomes confusing and disorients the shopper.