Text Messaging Dominates the Mobile Market

* teenagers 15 to 17 years of age (19 percent) and young adults, ages 21 to 30 (19 percent), are more than twice as likely to respond to offers on their mobile devices than individuals 18 to 20 years of age (7 percent);

* higher-income respondents who earn more than $60,000 per year are more likely to respond to mobile offers;