Testing Your Way to a Breakthrough

Within each of the above ideas for testing there are many variations on the theme. Pick something that’s appropriate for your business and customers, and find out what potential breakthroughs are lurking. And remember one of my favorite sayings: “The definition of insanity is doing the same thing and expecting different results.” Testing does not have to be costly, so if you lack even a little money in your marketing budget for testing, start lobbying for some today!