Testing Your Way to a Breakthrough

5. Add a new product category. This can be done with extra pages, or by taking out your least productive items to make space for the new ones. Testing outside your core product offering can bring you new customers, as well as increase purchasing by your existing customers.

Be sure that the new category is distinct from your current offering, yet fits snugly with your brand positioning. The product category also should have enough potential (i.e., selection in the marketplace) to become at least 10 percent of your business.