5 Web Attributes to Test This Holiday Season

By Amy Africa

A/B Split Testing
For many companies, the holiday season (or the end of the year for B-to-B folks) means increased traffic, which, in turn, makes it one of the best times to test. There are lots of good A/B split and multivariate testing tools out there (e.g., SiteSpect, Adobe Test&Target, and Vertster), but if you have a limited budget, Google Website Optimizer is free and Visual Website Optimizer is dirt cheap and super easy to use.