5 Web Attributes to Test This Holiday Season

By Amy Africa

Live Chat
Live chat has come a long way. If you haven't tried it yet, now is a great time to start. There are two major types of chat: one, the customer contacts you by clicking on a live support button (check out  MARCO Promotional Products; it has a good example of this on its site); or two, instigated chat where you contact customers based on a formula you've preset (oftentimes this is the length of time a user has been on a particular page, the site in general, or in a "trouble" area such as text search results or the shopping cart. Check out Tiny Prints; it does a nice job of this.)