5 Web Attributes to Test This Holiday Season

By Amy Africa

Dare to be different and get a jump on the competition by testing out the mobile waters. It's not expensive and the benefits far outweigh the resource outlay. Feeling overwhelmed by the magnitude of mobile? That's OK. Just start by optimizing your emails for mobile. Less than a quarter of companies are doing that, and it's a great way to get your toes wet. Cindy Krum's book, "Mobile Marketing: Finding Your Customers No Matter Where They Are," is a fantastic primer on mobile.