5 Web Attributes to Test This Holiday Season

By Amy Africa

Also, consider using a footer that plugs your offer and call to action. The more aggressive, the better. Don't autostart videos (unless you've thoroughly tested them first), making sure consumers have to push play to start them.

Mobile
Depending on whose research you believe, there are either five or six handheld mobile devices for every one computer out there these days. There's no doubt the mobile world is upon us; just look at Amazon's mobile sales of $1 billion. Unfortunately, most companies aren't embracing mobile the way they should. They're taking the wait-and-see approach that they followed in the mid-90s with the "World Wide Web."