5 Web Attributes to Test This Holiday Season

By Amy Africa

New to video? Start with a two minute to four minute play on your product pages (or your entry page if you can handle it). Provide a solid call to action throughout the video, but most importantly at the end, complete with a phone number (yes, a phone number!). The end of the video should have a screen with the "ask" — for the order — and all relevant ordering information.