5 Web Attributes to Test This Holiday Season

By Amy Africa

After all, you're dealing with a very engaged audience right now, and their feedback can help you make decisions about the direction your website is headed this year and beyond. Here are five web attributes to test that will give you the biggest bang for your marketing buck this holiday season.

Video
YouTube is the second largest search engine, but that's not the real reason video is effective. Video works because the visual cortex plugs directly into the brain that buys. Successful video doesn't necessarily need to be fancy — just look at Musician's Friend and Eastwood Company for solid examples of video that works — it just needs to sell.