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Amy Africa
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Triggers have higher response rates, better deliverability and improved lifetime profit. Find the whole concept of triggers overwhelming? Start with the easy ones, such as thanking customers for their orders and shipping confirmations.
Amy Africa is chief imagin8tion officer at e-commerce marketing solutions firm Eight by Eight (amy@amyafrica.com).
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- Companies:
- Amazon.com
- LivePerson
- Omniture
- Target
Amy Africa
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