An Appetite for Growth

In this, Collin Street Bakery is in a unique position: It has the flexibility to test things that a single-title merchant often can’t. Says Gary Hennerberg, a catalog consultant working with the company, “Most catalogers with multiple titles keep their brands separate. However, Collin Street Bakery has so much equity in its name that we feel it’s stronger to refer to Cryer Creek Kitchens as part of the Collin Street Bakery family.”