An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
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Testing within the Cryer Creek Kitchens database allows the organization to make these types of probes at a reduced risk rarely afforded other catalogers. Says Means: “If we’re selling a thousand units of a product we never should have rolled out with in the first place, and we lose $10 a piece on them, that’s hardly a noticeable loss to an organization our size.”
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Lisa Yorgey Lester
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