An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
The Cryer Creek Kitchens database is only a fraction of the 486,592 24-month Collin Street Bakery file, and accounts for just 12 percent of the company’s business. But because there’s a close affinity between the two files, the company can use the Cryer Creek database as a proving ground for company-wide database changes, list selection, creative tests and product line expansion.
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