An Appetite for Growth

Under the management of Bill McNutt III, the Cryer Creek Kitchens catalog launched in 1986. From then until 1990, the catalog was mailed only to select Collin Street Bakery customers, and no mention was made of any association between the two brands.

“We were conducting an internal test,” says Means, who explains that the company was trying to ascertain if customers would buy products other than fruitcakes from them, and if the customer file would result in profitable list rental.