An Appetite for Growth

“We didn’t want to simply broaden the Collin Street Bakery product line, given the amount of corporate infrastructure that had been dedicated to our DeLuxe fruitcake,” he explains. “We can produce 30,000 pecan cakes a day, and we can produce about 1,000 cheesecakes a day. So if we were to simply offer that broad product line to all of our Collin Street Bakery customers, we could have a crippling production issue very quickly,” he says.