An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
The Cryer Creek Kitchens List
12-month housefile: 40,791
Rental cost: $90/M
List manager: Allmedia
Contact: (469) 467-9100, jlaufer@allmediainc.com
Takeaway Tips From This Cataloger
1. Market a unique product. You’ve got to be unique and have a product that people can’t just drive to a mall and buy, says Gary Hennerberg, a catalog consultant who works with Cryer Creek Kitchens. And when promoting a unique product, look for the interesting angle. Native Texas Pecan Cake sounds more exotic than fruitcake.
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