An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
More immediate plans call for a renewed focus on the catalog’s e-commerce site. While the current site is integrated with its print catalog on a basic level, Means would like to see the Web site’s graphics and copy better match the current print catalog. The number of Web orders may be small, but it’s growing and will continue to do so as the baby boomer generation moves into its senior years.
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