An Appetite for Growth

In recent years, Cryer Creek Kitchens has taken great strides in testing new concepts that have, in turn, fed the parent company’s appetite for sustained growth. Here’s what actions the food cataloger has taken, some of its results and lessons learned along the way.

Birth of a Catalog

The food-by-mail industry, and Collin Street Bakery with it, enjoyed solid and predictable growth in the 1960s and ‘70s. But by the ‘80s, the market for fruitcakes began to level off.