An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
Because its pecan cakes are the workhorses of the catalog, Means plans to test a change in the pagination of the first two signatures of its four catalog mailings this fall. Repagination, he explains, will give high-value real estate to more of its top-selling products and will enable the cataloger to tailor its mailings to the previous purchasing habits of the dormant segments of its customer database.
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