An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
The solution: coffee. Cryer Creek began offering free coffee with a buyer’s first purchase. The premium has worked well. It now offers coffee with an order of $85 or more to carefully selected segments of its customer database.
In addition to sweetening its offer, Cryer Creek combats flagging response rates by analyzing its prospecting list performance, and refining its list selection criteria. For example, it may apply a ZIP code model to identify and mail only those ZIP codes that historically perform well.
Related Content
Comments
