An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
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“This year we’re going to take some profits off the acquisitions we made,” says Means. “We remain internally financed, both for working capital and capital improvements. So when your efficiencies and mail plan are up, and you bring in more customers than you’ve brought in the last 10 years, it creates quite a cash crunch going into that second year of business, because you have to pay the marketing and fulfillment expenses.”
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Lisa Yorgey Lester
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