An Appetite for Growth

“She was a homemaker and is interested in her book or bridge club and community. He was a sole earner for his family,” he says. And because these types of people often donate to causes they believe in, donor files have a high corollary to the Cryer Creek database.

Because its database is made up of mostly seniors, its business is much more heavily weighted toward mail and phone orders than most catalog businesses. Web orders account for only 10 percent of its business, while 55 percent of its orders come in through its customer call center. A full 35 percent of orders arrive via mail.