An Appetite for Growth
Testing new concepts has helped Cryer Creek Kitchens broaden its customer reach.
Profitable Database Growth
Cryer Creek upped its prospecting efforts in 2004 and mailed 3.8 million names on files of apparel buyers, food-by-mail buyers and donors. Cryer Creek mails files such as Harry and David, Norm Thompson Outfitters, Wolferman’s and R.C. Bigelow, to name a few.
Within these files, age and mail-order buyers are the most important selects. The average age of Cryer Creek Kitchens catalog buyer is 55, a younger demographic than the Collin Street Bakery buyer who averages 65 years old. According to Means, the catalog’s most loyal buyers are empty-nesters in the early and active years of their retirements.
Related Content
Comments
