Testing Helps Drive Online Revenues for JanSport

JanSport also tested being more promotional in the slider at the top of its site. A free shipping message generated a 815 percent increase in engagement and 583 percent increase in conversion rate. In its shift from a branded website to a transactional site, JanSport cut down on the number of "stories" from 12 to seven. Other tests have included using lifestyle images on its homepage vs. product images, and "New Arrivals" vs. "Best Sellers."