Testing Helps Drive Online Revenues for JanSport

For example, when JanSport launched its e-commerce site, four of the five tabs on the navigation bar were branded, with just one listed "Shop," which happened to drive 98 percent of the clicks. "Backpacks" was far and away the No. 1 term searched on JanSport's site, but it wasn't on the navigation bar. Reuter said Monetate was able to step in and help.