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In Bad Taste
A national food cataloger wanted to test whether mailing a free product sample to customers would boost sales enough to cover the significant cost of the sample mailing. It divided test and control segments properly, coded them separately, captured key codes at order time, and even hired an outside fulfillment house to execute the test. (Its in-house fulfillment center couldn’t handle stuffing samples into mailers.)
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- Companies:
- McIntyre Direct
Susan McIntyre
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